What are you focusing on?

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“The very act of seeking money itself is one of the reasons why I didn’t have any money” ~ Brandon Broadwater 

*Brandon became a millionaire before he was 30

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Brandon became a millionaire before he was 30, because he figured out that Higher Laws operate on a paradox.

If you want to be rich there’s something else you have to focus on besides money.

What is it?

Find out here in this video.

PS – If you go after the money, you won’t get very far.

What Do Attendees Think Of “The Answer to Everything” Event?

 

 

Apple knows The Higher Laws of Money™ Pendulum

Hello, it’s Brandon Broadwater. How many times have you heard me say, “If you go after the money… you won’t get very far”.

After reading this article, I was very excited to have another example about the Pendulum of Money™ that hinges upon each person understanding Higher Laws.

Here it is!

Jonathan Ive: Apple’s goal isn’t to make money

By Olivia Solon article from 30 July 12

Apple’s goal is not to make money, but to make good products, said Jonathan Ive, senior vice president of industrial design at Apple, speaking at the British Embassy’s Creative Summit.

Wired UK reports that Apple design chief Jonathan Ive participated in a keynote session today at the UK Trade & Investment department’s Global Business Summit on Creative Services in which he offered up some of his thoughts on the creative process at Apple and other anecdotes about his two decades at the company. While he had previously shared some of his thoughts on design, his comments today offer a bit more perspective on how things work at Apple.

 

“We are really pleased with our revenues but our goal isn’t to make money. It sounds a little flippant, but it’s the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money,” he said.

He explained how, in the 90s, Apple was very close to bankruptcy and that “you learn a lot about vital corporations through non-vital corporations”. When Steve Jobs returned to the company in 1997, his focus was not on making money — “His observation was that the products weren’t good enough. His resolve was to make better products.” This was a different approach from other attempts to turn the company around, which had focused first and foremost on cost savings and revenue generation.

“I refute that design is important. Design is a prerequisite. Good design — innovation — is really hard, said Ive, explaining how it is possible to be both a craftsperson and a mass manufacturer with discipline and focus. “We say no to a lot of things that we want to do and are intrigued by so that we only work on a manageable amount of products and can invest an incredible amount of care on each of them.”

He talked about artist Augustus Pugin, who famously rallied against mass production during the industrial revolution. “Pugin felt there was a godlessness in making things in volume. He was completely wrong. You can make one chair carelessly, thoughtlessly, that is valueless. Or you can make a phone [that will eventually go on to be mass produced] and invest so many years of care and have so many people so driven to make the very best phone way beyond any sort of functional imperative that there is incredible value.”

He said: “Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.”

Ive added that he “can’t describe” how excited he still feels to be part of the creative process. “To me I still think it’s remarkable that at a point in time on a Tuesday afternoon there isn’t an idea and then suddenly later on there is an idea. Invariably they start as a tentative, barely-formed thought that becomes a conversation between a couple of people.”

Apple then builds a prototype that embodies the idea and that’s when the idea goes through “the most incredible transition”. “You go from something tentative and exclusive to something tangible and — by nature of it being a thing — a table of people can sit around it and start to understand it; it becomes inclusive and it galvanises and points to a direction for effort.”

Ive closed by reiterating the Apple mantra that “we don’t do market research”. “It will guarantee mediocrity and will only work out whether you are going to offend anyone.” He said it is a designer’s responsibility to understand potential opportunities and be familiar and fluent with technologies that could enable the creation of products that fit with those opportunities.

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Written by Olivia Solon

Edited by Duncan Geere

http://www.wired.co.uk/news/archive/2012-07/30/jonathan-ive-revenue-good-design

Vanessa… paid off $85,000 her debt in 12 months

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Vanessa is an Answer to Everything graduate from Saskatoon, Canada with some impressive results in her life because of Higher Laws.

Take special note of one particular result. How much of her $100,000 debt did she paid down within 12 months of her first AtE?

“Following these Higher Laws and living them daily has changed my life in amazing ways. I was close to $100,000 in debt one year ago. Today I have cleared $85,000 of my debt load.” ~ Vanessa Laflamme

 

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{This is her comment form from the second Answer to Everything she ever attended. Keep in mind that she learned very clearly the Higher Laws that  would create the results that she watched flood into her life in the coming 12 months. They sure did… congrats Vanessa!]

Some people will discount and doubt that this can happen. Fortunately for Vanessa and others with their own impressive debt paydown results this is real. Her literal testimonial is above. 

Are you in debt, or know someone that is? Is it time for that to stop?

If so is it worth 3 days to learn the principles that Vanessa and many others have to turn their debt on its head? 

PS – Call 1-800-401-7999 and request a complimentary Free Coaching Strategy Session to learn how you do the same thing.